#37: Look hard!

One name in a particular industry connects both pics here. What one word?

Answer: Gibson. A is Les Paul after whom a string of guitars by Gibson Guitar Corp is named. B is Guitar Hero that uses Gibson guitars for the controllers.

Les Paul shall also be awarded points.
PS: I said Look hard because the answer is on the board behind Les.

Cracked By: Athith, Swaroop, Nihar, Bhargava, Vishwas and Madhu Kashyap.